Effect of skepticism and message abstractness on cause-related marketing campaign evaluation: The mediating role of message engagement
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چکیده
منابع مشابه
the evaluation of language related engagment and task related engagment with the purpose of investigating the effect of metatalk and task typology
abstract while task-based instruction is considered as the most effective way to learn a language in the related literature, it is oversimplified on various grounds. different variables may affect how students are engaged with not only the language but also with the task itself. the present study was conducted to investigate language and task related engagement on the basis of the task typolog...
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ژورنال
عنوان ژورنال: Cogent Business & Management
سال: 2020
ISSN: 2331-1975
DOI: 10.1080/23311975.2020.1813449